What is Tiki Culture?

Tiki Advertising
Libby’s Pineapple advertising.

What was it about the 1940s and 1950s that caused everyone to embrace the Tiki Culture? What is it about this kitchy Island lifestyle that everyone loves? Is it the Palm Fronds? Is it the colorful Aloha Shirts? Maybe it’s the food?

Most likely it’s the Rum Drinks…. combined with a sense of fun and adventure.

Tiki Culture all came together at a time when America was coming out of the Depression, and then was embroiled in World War 2 (and the Battles in the South Pacific). Island bars and restaurants were a great place to forget the cares of the day.

After the War, the love of all things Tiki exploded into the culture. Men were returning from the South Seas with stories of warm water, sandy beaches, and a carefree Island lifestyle. Hollywood took notice…

Stars headed to Tiki Rooms…. followed closely by photographers who documented their visits in Life Magazine. Tiki Bars like Don the Beachcomber, Trader Vic’s and the Tonga Room became “it” destinations. Music played and the Rum Drinks flowed. Movies were made full of women in Flowered Sarongs, and a singing Elvis…. suddenly, everyone was crazy for Tiki.

Pour yourself a Mai Tai… toss some Beach Music onto the old Hi Fi…. and learn more about where Tiki culture came from…. and what it all means.

Zombie Cocktailtiki culture

Want to enjoy Tiki Culture? Join Us!